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Ashley Tyler

I build

Global operations leader specialising in designing and scaling operating models for multi-site, fast-growth businesses. Currently leading AI strategy and adoption across a global team - embedding tools and redesigning workflows around them.

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Ashley Tyler

Ashley Tyler

Operations & Architecture Leader

Ashley Tyler
Hi, I'm Ashley. Use the buttons to find out more about my work and experience - or type your own question if you'd prefer.
Experience, skills & more below
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0 Markets operated across
0 AI-driven efficiency uplift
0 Years in global ops leadership
0 AI tools embedded at enterprise scale
About

Operating systems
for organisations.

I specialise in designing and scaling the operating infrastructure that lets growing businesses actually function - the playbooks, governance frameworks, delivery standards, and system architecture that sit beneath the strategy.

Over the last few years I've moved increasingly into AI-enabled operations: not just adopting tools, but redesigning workflows around them. At IWG I led the AI strategy for the global Design & Construction function - driving 20–30% efficiency gains across reporting, vendor management, and SOP creation.

Central to my approach is building operating systems that are genuinely usable by the teams that run them. I've designed and built centralised programme management and governance platforms from scratch, including BuildOS - a bespoke system spanning 120+ markets that brought delivery, performance, and initiative tracking into one place.

BuildOS AI strategy Operating model design Programme management MBA PRINCE2

"The operating model is the product. If you can't build, govern, and iterate on the system that runs the business - the strategy doesn't ship."

Discovery Framework

The 7Ps, how I diagnose any organisation.

Before designing any operating model, I run a structured discovery across seven dimensions. This surfaces what's actually broken, not just what looks broken on the surface. From there I identify the gaps, design the fixes, and sequence the implementation.

P1
People
Capability, capacity, ownership clarity, and org design. Who does what, and does the structure reflect how work actually flows?
P2
Product
What the organisation delivers: the output, the proposition, and whether delivery standards are defined and consistent.
P3
Process
How work moves through the organisation. Where decisions stall, where handoffs break, and where the playbook is missing entirely.
P4
Platform
The systems and tooling that underpin delivery. Are they fit for purpose, adopted, and aligned to the way the business actually operates?
P5
Partnership
Vendor relationships, external dependencies, and governance frameworks. Who you work with and how that relationship is structured and managed.
P6
Prices
Commercial model, cost structure, and financial governance. Whether the numbers reflect the operating reality and where margin is being lost.
P7
Performance
How success is defined, measured, and reported. KPI frameworks, dashboards, and whether the right information reaches the right people at the right time.
"Most operating model problems present as execution failures. Working through all seven dimensions reveals the structural causes underneath."
AI Strategy Framework

A four-phase model for AI-enabled operations.

Designed and deployed at IWG across the global Design & Construction function. Each phase is staged against foundations readiness, you can't automate what you haven't first standardised.

0
Knowledge & Context
Foundations: plan of work, data spine, kit-of-parts, glossary. The layer everything else sits on.
→
1
Assist
AI assistants for designers, PMs, estimators, and procurement teams. Claude & ChatGPT embedded into daily workflows.
→
2
Automate
Agentic workflows: BoQs, partner packs, design QA, procurement triggers. Repetitive tasks removed entirely.
→
3
Orchestrate
Cross-platform agents managing project flow under human approval. The target state, currently in design.
~25% efficiency uplift measured across delivery reporting, design review, vendor management and SOP creation through Phases 0 and 1 alone.
Experience

Career timeline

Head of Global Operations, Design & Construction
International Workplace Group (IWG)
Aug 2025 – Present
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  • Headhunted to design and lead the global operating model for D&C delivery across 120+ markets - central architect of the build and workplace expansion engine
  • Led global diagnostic of delivery processes, identifying structural inefficiencies and regional divergence across the function
  • Designed the future-state operating model governing workplace rollout, including standardised playbooks for design, construction, and launch mobilisation
  • Built BuildOS - a bespoke operating system for programme governance, initiative tracking, and performance management across the D&C function
  • Defined and led the AI strategy - researching, piloting, and embedding Microsoft Copilot, Claude, ChatGPT Enterprise, and AI-augmented design and document automation platforms
  • Drove c.20–30% efficiency uplift across delivery reporting, design review, vendor management, and SOP creation through targeted AI adoption
  • Built performance dashboards tracking cost, programme, and quality; partnered with technology teams to evolve systems architecture
BuildOS AI Strategy Operating Model Design Global Scale
Global Operations Director, Design & Development
WeWork
Aug 2023 – Aug 2025
▼
  • Led operational transformation across global design and development functions during significant organisational restructuring
  • Conducted global operating-model reviews; implemented future-state delivery standards across regions
  • Built KPI and reporting frameworks improving executive visibility; redesigned budgeting and forecasting models
  • Led risk transformation programmes reducing project delays; established vendor governance frameworks
  • Piloted generative AI tools (ChatGPT, Copilot) for document drafting, meeting synthesis, and reporting automation - building the foundation for the broader AI strategy at IWG
Transformation KPI Frameworks AI Pilots Vendor Governance
Development Strategy & Operations, Senior Manager
WeWork
Sep 2022 – Aug 2023
▼
  • Worked at the intersection of corporate strategy and operational execution - translating growth ambition into deployable delivery infrastructure
  • Built development operating frameworks supporting global scale; mapped regional processes to identify compliance and performance gaps
  • Designed forecasting models improving pipeline accuracy; supported executive decision-making through structured performance insights
Senior Project Executive, Global Accounts
WeWork
Jun 2020 – Sep 2022
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  • Led complex, multi-market workplace rollout programmes for enterprise clients
  • Translated commercial agreements into executable operating and delivery models
  • Built structured rollout playbooks aligning design, construction, and commercial teams
  • Introduced delivery frameworks improving sales conversion efficiency
Project Executive (Programme Manager)
WeWork
Jan 2019 – Jun 2020
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  • Managed end-to-end programme mobilisation across workplace projects
Head of Operations
Emoov Group
2017 – 2018
▼
  • Led operational infrastructure across multi-brand proptech platforms
Group Business Analyst
Brash Group
2016 – 2017
▼
  • Delivered commercial analytics and operational insight
Skills

Capabilities

Operating Model
Operating Model Design
SOP & Playbook Architecture
Current → Future State Mapping
System & Process Architecture
Org Design & People Frameworks
Tooling & Platforms
Programme tooling (incl. BuildOS)
AI-Augmented Workflows
Microsoft Copilot
Claude / Anthropic
ChatGPT Enterprise
Delivery & Governance
Programme Management
Executive Governance
KPI & Performance Frameworks
Risk Management
Vendor Governance
AI Strategy
AI Strategy Definition
AI-Enabled Operating Models
Workflow Automation
Adoption & Change Management
Efficiency Measurement
Education

Qualifications

MBA
University of Essex
BSc (Hons)
University of Essex
PRINCE2 Foundation
Project Management